On behalf of the German federal government, the GNTB has been working internationally to promote Germany as a travel destination for more than 60 years. It communicates the diverse appeal of the country to a worldwide market, thereby promoting a strong and attractive brand – 'Destination Germany'.
The GNTB plays an important role in the promotion of Germany as a travel destination on the international market. Its activities include the development of new marketing strategies and concepts based on specific themes, events and attractions and also bringing together and optimising the diverse marketing activities of partners in the German travel industry. It also takes an active role in the form of far-ranging sales activities in new growth markets. In this respect, the GNTB relies on its close collaboration with the German travel industry, partners from commerce and trade associations.
The GNTB promotes Destination Germany in the traditional source markets of Europe and overseas, but also in the rapidly expanding markets of eastern Europe and Asia. Its international sales and marketing activities are planned, coordinated and realised by six regional management offices and 30 foreign representative offices and sales & marketing agencies.
The GNTB's business goals are to:
- increase the volume of tourist traffic;
- boost foreign currency receipts;
- strengthen Germany's profile as a business location;
- position Germany as a diverse and attractive travel destination.